Peloton x lululemon members weekend

For Peloton Members Weekend, the lululemon store in New York City was transformed into an immersive, community-focused retail experience in partnership with Peloton. I led the in-store graphic design and visual system across windows, signage, interactive games, pillars, stairs, digital screens, and architectural moments—creating a cohesive, high-energy environment that guided movement, encouraged participation, and translated Peloton’s motivation-driven ethos through lululemon’s brand lens.

Role: Graphic Design